Peter Drekmeier, Bay Area Program Director of Tuolumne River Trust, sent me the beautiful photo above and asked me a few months ago to design a poster. Peter, who is also Mayor of Palo Alto, is a longtime friend, and I’ve done many design projects for him over the past 15 years.
I did two designs and they liked this one best. I then tweaked photo a bit to bring out some detail in the shadows of the rocks. I had to crop it a bit so I had someplace to put the logo, with enough of the water emphasized in the frame. I wish that one barren treetop wasn’t spearing the typography, but I tried cropping it several other ways and it only worked like this.
The photo is by Ken Mendoza, who has a few gems over at ImagesForABetterWorld.org.