boycott Kleenex

Greenpeace has started a campaign against Kimberly-Clark, the company behind such brands as Kleenex, Scott, Viva, Cottonelle, and more.

Kimberly-Clark uses 100% virgin fiber for its Kleenex products and even boasts about it on their website. Because it’s better for “softness.” But their oh-so soft products come from unsustainably managed forests, predominantly logged by clearcutting.

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  1. Anonymous
    Posted May 3, 2007 at 6:24 pm | Permalink

    What? A Kleenex boycott during allergy season, and nary a post about Job’s “Greener Apple” announcement?


  2. Posted May 14, 2007 at 1:42 pm | Permalink

    Well, I read Jobs’ announcement with interest, but as many other people have noted elsewhere in the blogosphere, I’d rather see an announcement about what they’ve done, rather than what they are going to do.

    I’m adopting a wait and see attitude. I’m happy they’ve apparently felt the public pressure and are apparently willing to do something about it, but I want to see results before I dish out my congratulations.

  3. Posted May 14, 2007 at 1:45 pm | Permalink

    Here’s Apple’s press release, for anyone who wants to read it.

    Just FYI, a lot of the things mentioned as “completed” are pretty trivial and/or are basically the same as the rest of the industry.

    What Apple was being criticized for is not being a leader in the realm of sustainable product design, as they arguably are in product design and development (not to mention marketing, etc.).

  4. Anonymous
    Posted October 15, 2008 at 4:28 am | Permalink

    Your comments on Kimberly Clark are wrong – check your facts again dickhead…

  5. Posted January 10, 2009 at 6:20 pm | Permalink


    What fact do I have wrong? That Kleenex is made from virgin forests?

    “The Kleenex® facial tissue inside is made from nearly 100 percent virgin fiber. Virgin fiber is used in our tissue because it provides the superior softness consumers expect from a premium facial tissue product such as Kleenex® facial tissue.”

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